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Digital Marketing Strategy For Business in 2018

It is all about numbers for investors and business people, isn’t it? In other words, it is all about data in 2018. To strive for a digital business, you will need data. No matter you’re in B2B or B2C, product based, service based, or product-and-service based, digital business is a must for 2018. How many of your friends do not own a mobile phone? Almost everyone has a mobile phone with a data plan. Your business can simply reach your new customers through digital.

Marketing today has gone digital. The question often is – how?

1. Identify the Platforms For Your Customers
There are many platforms to showcase a business: website, Facebook, Instagram, Youtube, LinkedIn and more. Each platform has its own pros and cons. Select your platforms and focus on them. Digital communication allows information transmission quickly. Leverage on the digital platforms to reach your new customers.

2. Leverage The Power of Data
In 2018, data is fundamental to corporations and small businesses. Use analytical tools like Google Analytics and Facebook Pixels to understand your online traffic better. This allows you to know your visitor demographics and the most demanded product or service. Implement a Customer Relationship Management (CRM) with Hubspot to keep your customer information organized. With this information, you’ll be able to make a wiser decision for your marketing planning next month.

3. Start Measuring
Know what metrics matter to you. Find out what kind of measurement is directly linked to your sales. Each industry is different. Which works best for your business? Email, phone call, website visit, event registration, or email subscription? Once you have chosen the correct metrics for your business, aim to increase the metrics weekly or monthly for better results.

4. Tweak Your Marketing Activities Slightly
The market is always changing, so should your digital marketing content. Your creative content such as design, photo or video will need to be updated. Publish two versions each time, and see which version receive the greatest response. Your content of utmost importance in digital marketing. It is your unique message to your new customers.

There are no definite rules on how you should run your digital marketing. However, engaging a digital marketing agency such as Posgi will keep your business perspective wide and this will help you to make a better business decision. An agency offers a balance between data insights and intuition to run your digital marketing.


Posgi is a digital marketing agency based in Malaysia.
To enhance your digital marketing, please contact us now!

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