Marketing Trends for Education
As esteemed eighties philosopher Ferris Bueller noted, life moves pretty fast. So do marketing trends. College education marketing trends come and go as time passes, but its always best to look ahead. Schools will engage with students on social media – Schools will see students where they already congregate: social network – Social network use carries on to grow among high school and college students. Schools that want to engage with potential students on a personal level will intensify their marketing efforts in the social space.
They’ll expand their presence on social platforms and devote more resources to this kind of marketing. Nevertheless, they’ll also have to be discerning about how they focus their efforts. For example, a Niche survey revealed that 87 percent of highschool students used Facebook in the year 2014, but more than 90 percent do not bother with LinkedIn and over 40 percent do not access Twitter. Schools will partner with big brands – Bernard Bull of Etale predicts that college education marketing trends will shift in 2016 to include industry partnerships. They’ll collaborate with famous brands to increase their appeal to prospective students and also to give those brands boosts in public perception.
An industry partnership offers various advantages, however, it may also create potential obstacles. Otherwise, the school risks contaminating its reputation or sending the wrong messages to students and parents. Schools will tell compelling, emotive stories – Stories that characterize students and their struggles will dominate college education marketing efforts in 2016. An escalating number of schools are understanding that potential students do not resonate with red tape or bureaucracy. They would like to engage on a personal level and hear stories that motivate them to act.
Storytelling became an essential marketing technique across all industries, but its especially relevant to the college education. Telling stories about professors, administrators, alumni, and current students humanizes an institution. Prospective students will be capable to access compelling stories straight from schools websites. Schools will create and improve their own applications – Applications are one of the most marketing tools available to schools right now. From educational applications to applications designed purely for fun, this college education marketing trend has the power to lure in students and also to create a distinctive selling proposition. Schools will employ more mixed media – Many schools have already adopted video, photography, along with other types of media for marketing purposes. Schools will use interactive animation, cinemagraphs, infographics, along with other forms of mixed media to engage young consumers. While college education marketing trends come and go, its important to capitalize on opportunities when they present themselves.
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