Case Study: University of Cyberjaya Tapping Into TikTok to Reach Students

University of Cyberjaya (UoC) was on the hunt for an effective way to reach the younger generation and make their application process more efficient. The challenge of leveraging TikTok’s popularity seemed daunting, but UoC entrusted the task to Posgi. After meticulously conducting research-based discussions, our team crafted a highly effective strategy, developing content that resonated with the audience and implementing a strategically-targeted paid campaign.

Our campaign kicked off with a series of concept videos that highlighted the university’s features and services in a youthful, relatable manner. We quickly realized a trend in the content we created and made necessary adjustments to our upcoming posts. This resulted in improved results and the positive response encouraged us to continue the same stream.

The campaign was highly successful and resulted in a tremendous boost in followers, likes, and viewership. In addition, UoC was able to generate leads from the campaign. By the end of the campaign, UoC saw an increase of 515% in followers, a 5,682% increase in likes, and higher viewership that led to increased leads and improved user engagement.

Overall, Posgi was able to solve UoC’s challenge and help their application process by leveraging TikTok’s popularity among the younger generations, highlighting the university’s products and services in the most suitable way. With our strategy, content, and targeted paid campaigns, UoC saw great success and an improved reach.

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