Video has been critical for digital marketing over the past years. It has grown drastically from basic animations to live streaming and new social media formats. According to Wyzowl’s fourth annual State of Video Marketing Survey, 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017. The average person watches 1.5 hours of video each day. 81% of individuals have purchased a product or service after watching a video. And 76% of marketers say the video has helped their company increase sales.
Today, an average consumer would find it difficult to avoid video content during a 24-hour day. It’s easy to see why videos are so trendy. It’s easy to understand. It gives your eyes a rest from the text and images we go through on a daily basis. The world apparently watches billion hours of YouTube social video per day.
60 percent of marketers say they use video as a core component in broader marketing strategies. Video on social media gives you an opportunity to leverage massive audiences and monetize attention. Social marketers, in particular, understand how powerful a video is as a marketing tool. Marketers need to know how to attract and retain a viewer’s attention. They have learned to integrate video into their content to be competitive.
Consumers like videos because it’s easy to understand, it’s entertaining and most engaging compared with other mediums like text and images. The social video actually generates 12 times more shares than text and images combined. But most importantly, videos give a higher return on investment (ROI) through many channels. Video today is the core of entire marketing strategies and businesses.
Videos are easily accessible to anyone who has internet access, to watch and produce. The trend is to go for higher quality video on a professional level. But anyone can tap their laptop and create their own video within an hour.
You now know how important video is to the sales process, let’s look at the interesting ways you can use it in your marketing strategy.
The live video continues to grow in the social media. It is attractive to users and promotes sense of urgency. It’s economical as once the broadcast is over, it stays on the platform for promotional purposes.
Videos for e-learning can help you broadcast information to customers or prospects in a clear, visual way.
Paid advertising videos can be highly profitable on social platforms such as Facebook and YouTube. To maximize ROI, we'll help you to reach to the correct people.
Product and service videos can be a powerful tool. You can journey your audience from awareness to consideration, to decision. Facebook and other platforms now allow you to build custom audiences based on behavior.
Videos help customers to understand products as the choice is too wide in the marketplace. Buyers today do a quick internet search to find the best product in their neighborhood or even in the world. They will then proceed to order it online. Marketers need to approach audiences with a value-based offer instead of a sale. Videos give customers a close-up look at a product or service.
Videos are ideal for getting all sorts of messages out there. A brief, interesting video can educate people on your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they are entertained.
Brand's messages are more personal now than before. Your videos help your brand to build trusting relationships with your customers. Provide an experience where your videos speak to them as in they walk in to your store.
Consumers who see a product in action via an explainer video will buy it. Landing pages are great places to place videos. A video is great for conversions on websites as they keep people around for long enough to look around on the site.
Search engines love videos because they consider them as high-quality content. Using videos in various types of content as well as on your main web pages can work wonders for your SEO as long as they incorporate the right keywords.